Our Areas of Focus
Bridging the gap between culture and corporations.
Brand Marketing & Awareness
We understand the power of diversity and the importance of engaging diverse audiences with our brand partners. We work collaboratively to curate custom events that specifically target these communities, driving user engagement and promoting our partners' products or services.
Our approach is backed by compelling statistics that highlight the tremendous economic impact and purchasing potential of diverse communities. Nielsen's report revealed that Black consumers' buying power in the United States was estimated to reach $1.5 trillion by 2021, while Latinx consumers' buying power was projected to reach $1.9 trillion by 2023.
Our focus on catering to diverse audiences allows us to tap into their economic potential, digital presence, and cultural influence, enabling our brand partners to enhance user engagement and establish a positive brand perception.
Corporate Recruiting & Retention
Traditionally, it has been challenging for companies across the tech industry to hire and retain Black and Latinx talent. These same underrepresented groups often lack a sense of belonging within their work communities, with underrepresented employees being 37% more likely to churn in their first year. According to a Coqual study, creating safe spaces for Black professionals to network externally is more beneficial than internal employee resource groups and has been proven to drive retention (Roepe, 2021).
We host cross company programming for Black and Latinx professionals that significantly impact underrepresented talent retention and recruitment.
We also provide our community with career coaching services including resume reviews, LinkedIn revamps, interview preparation, advice on how to prepare for performance reviews and more.
User Research & Product Feedback
Historically, corporations have often neglected the specific needs and preferences of urban and culturally diverse audiences when creating products and services. This oversight has had tangible consequences. In a survey conducted by Accenture, it was found that 41% of consumers expressed disappointment with products that did not cater to their cultural preferences. Furthermore, 29% of respondents reported switching brands because they felt the products or services lacked cultural relevance.
Recognizing the importance of addressing these gaps, we actively collaborate with our brand partners to provide them with valuable feedback from our diverse community. This collaborative approach not only ensures that their offerings meet the unique requirements of diverse audiences but also allows them to gain a significant competitive advantage in the marketplace.